Meizu is coming back to the Philippine market, introducing the Meizu Note 21 and Meizu mBlu 21. The report was posted on their Facebook page and X, announcing a launch event on February 12, 2025, from 5:00 PM to 8:00 PM. The event will be held at Filinvest Tent, Commerce Ave Corner Spectrum Midway, Filinvest City, Alabang, Muntinlupa City.
Meizu Coming Back to the Philippines
The company previous absence from the Philippine market stemmed from the closure of its local distributor, Novo 7 Tech. This closure was likely a result of the fiercely competitive landscape, where established international brands and local players battled for market share. Meizu may have also struggled to compete due to a perceived lack of innovative product offerings and insufficient marketing efforts to build brand awareness and consumer preference.
However, the company has finally returned to the Philippines under new ownership by Geely. This comeback, marked by the launch of the Meizu mBlu 21 and Meizu Note 21 today, indicates a renewed commitment to the Philippine market and a potential strategy to overcome the challenges that led to its initial withdrawal.
The company return to the Philippine market with the launch of this two smartphone might seem contradictory to their announced shift towards AI-focused development. However, this strategic move is likely a calculated effort to re-establish brand recognition and assess market viability. Reintroducing their products allows Meizu to gauge consumer interest and demand, informing future decisions regarding their presence in the smartphone market. The introduction of phones across different price points also suggests an exploration of various market segments.
This dual approach—focusing on AI while simultaneously re-entering the Philippine smartphone market—indicates a nuanced strategy. Meizu isn’t completely abandoning the smartphone sector, but rather using this re-entry as a means to test the waters and potentially integrate AI technologies into future smartphone iterations. The Philippine market serves as a testing ground for their continued involvement in the mobile phone industry, even as their primary focus shifts towards artificial intelligence.
source: Meizu
