Samsung Electronics held its CES 2026 “The First Look” press conference at the Wynn Hotel in Las Vegas on January 4 at 7:00 p.m. PST.
The event was attended by Samsung Electronics President Choi Wonjoon, along with the company’s brand ambassadors, actor Ahn Hyo-seop and members of the idol group RIIZE. The press conference took place as part of CES 2026, the annual consumer electronics trade show that brings together global technology companies, industry leaders, and media.
Samsung’s “The First Look” press conference is traditionally used to introduce the company’s latest strategies, technologies, and products ahead of the main CES exhibition. Attendees included members of the press, industry representatives, and invited guests.
The presence of Ahn Hyo-seop and RIIZE highlighted Samsung Electronics’ ongoing engagement with global audiences through cultural and entertainment figures, alongside its corporate leadership at the event.
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