Samsung is currently unveiling its comprehensive vision, themed “Your Companion to AI Living,” at “The First Look 2026” through a live stream. According to the official announcement, the event is taking place at 7:00 PM PST on January 4, 2026, at Wynn Las Vegas, which corresponds to 11:00 AM on January 5, 2026, in the Philippines.
- January 4 at 7:00 PM PST
- January 4 at 10:00 PM EST
- January 5 at 11:00 AM PHT
- January 5 at 3:00 AM GMT
- January 5 at 12:00 PM KST
The live stream will be available on Samsung’s official YouTube channel, samsung website, and Samsung TV Plus. The event will offer a first look at several key innovations and strategies, including a Unified AI Ecosystem that integrates artificial intelligence across all Samsung product categories.
Samsung is also expected to tease its Micro RGB TV lineup, introducing a new generation of “Micro RGB” televisions ranging from 55 to 115 inches, designed to deliver OLED-like picture quality with higher brightness and contrast. In addition, the company is set to introduce next-generation Odyssey gaming monitors, including the world’s first 6K glasses-free 3D gaming monitor, as well as the Odyssey G6, which reportedly features a 1,040Hz refresh rate.
Other highlights rumored to be teased include AI-powered home appliances, the Bespoke AI Jet Bot Steam cleaning robot, innovative audio and portable tech, the Freestyle+ portable AI projector, and the new Music Studio 5 and 7.
One of the most anticipated moments of the event is the potential early glimpse of the Galaxy S26 series, particularly the Ultra variant. Longstanding industry rumors and leaks surrounding the Ultra’s design and specifications may finally be addressed, as its official look is expected to be revealed during the live stream.
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