WHOOP, a leading U.S.-based health tech and wearables brand, has launched two new devices: the Whoop 5.0 and the Whoop MG. These devices boast a comprehensive suite of health features, including blood pressure insights, an ECG-enabled heart screener, hormonal insights, and much more.

“This launch marks the beginning of a new era for WHOOP,” stated the company. “While healthcare systems often react after the fact and lack accessibility, we’re building a health platform that empowers individuals to take control. WHOOP is evolving into the central operating system for health.”
WHOOP
The Whoop 5.0, WHOOP’s most premium band to date, is crafted from Italian leather for 24/7 wear and is available in various sizes and colors. Key features include:
- Enhanced Design: 7% smaller and lighter than the Whoop 4.0, with improved waterproofing and a new sensor suite.
- Extended Battery Life: 14-day battery life, further extended to up to a month with the 30-day wireless charging pack.
- Comprehensive Health Tracking: Tracks recovery, strain, sleep, mental health, and even pregnancy.
- Advanced Health Metrics: Introduces “Whoop Age” and Healthspan features developed in partnership with the Buck Institute.
- Improved Performance: Boasts 60% faster processing speed.
- Premium Accessories: Includes new premium straps.
- Additional Features: Offers stress monitoring, step tracking, and haptic sleep alarms. The device also features an improved sensing and haptic suite, a new steps algorithm.

WHOOP founder and CEO Will Ahmed commented, “We’ve leveraged a decade of learning to build a platform that helps our members perform and live at their peak for longer.”
Further enhancing its capabilities, WHOOP is developing “Advanced Labs,” a feature allowing members to schedule blood tests directly through the app for personalized guidance on cardiovascular, metabolic, hormonal, and immune health.
Three annual membership tiers are available: Whoop One ($199, includes Whoop 5.0), Whoop Peak ($239, includes Whoop 5.0), and Whoop Life ($359, includes Whoop MG). Additional bands and accessories are sold separately.
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