Apple is reportedly setting up to unveil its next-generation iPhone 17 lineup and refreshed wearables on Tuesday, September 9, 2025, according to internal leaks from German mobile providers and corroborating reports from Bloomberg’s Tim Harwick and Forbes’ David Phelan. The event, expected to follow Apple’s traditional fall keynote format, will likely introduce four iPhone models, updated Apple Watches, and the rumored AirPods Pro 3.
Apple iPhone 17 Lineup and Key Details
Sources cited by iphone-ticker.de and Forbes indicate the iPhone 17 series will include the iPhone 17, iPhone 17 Air (replacing the Plus model), iPhone 17 Pro, and iPhone 17 Pro Max. The “Air” branding suggests a focus on slim design or lightweight features, though specifics remain unconfirmed. Meanwhile, Apple’s wearable updates are expected to include the Apple Watch Series 11, Apple Watch Ultra 3, and a third-generation Apple Watch SE, alongside the AirPods Pro 3 with potential upgrades to sound quality and ANC.
The keynote is slated to begin at 10:00 a.m. Pacific Time, with pre-orders opening on Friday, September 12, and retail availability starting a week later on Friday, September 19. Major markets like the U.S., China, Europe, and Japan are anticipated to receive the products first. Notably, Phelan’s report hints at a possible “advance selection” process for iPhone models and storage tiers the night before pre-orders go live, streamlining the purchase experience.
Review embargoes for the devices are expected to lift on September 16 or 17, aligning with Apple’s typical media rollout. However, rumors suggest a potential staggered release for certain iPhone models, diverging from Apple’s usual same-day launches.
Press invitations for the event are projected to go out as early as September 2, one week prior to the keynote. While Labor Day and the Berlin IFA tech show complicate earlier scheduling, Apple appears committed to its early September timeline. Analysts will be watching for design overhauls, AI-driven features, and performance upgrades as Apple seeks to maintain its premium market dominance.
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